Unit 5
Independent Study Unit
Topics Covered
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typography review
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wordmark
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logos
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branding and applications
Documents / Links
& Activities
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Article: What makes a good logo? Credit: Rebecca Bauer Ritz
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Resource: Logobook: Discover the World's finest logos, symbols and trademarks.
Other Notes
Redesigning a cardiologists business card
Our final unit, to be completed independently, requires students to draw on the topics we have covered throughout the course and apply them to a specific problem. Having learned about the design process, and having gained illustration, typography and image manipulation skills, we will tackle branding and logo design and see how these skills are used by professionals to create the visual identity of a company.
Folder structure
Create a new directory in your named folder with all of the following sections:
unit-5-isu
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01-part-1-written-work
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02-part-2-collage
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03-part-3
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illustrator-files
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photoshop-files
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JPGs-PNGs-for-web
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04-extras
Assessment notes
Your ISU is worth 30% of your total mark in this course. There is no exam.
Lesson 5.1 has no associated marks.
Lesson 5.2 marking is explained on the lesson page for that activity.
COMPLETION TASKS
THEORY QUIZ
There will be a theory quiz covering key concepts, class discussions and tools.
PROTOCOLS
Your local folder structure will be assessed a mark based on how well you have followed class protocols.
All completed items from this unit must be exported as JPGs and uploaded to your portfolio. The authoring files (.ai) must be uploaded to your Dropbox account and a link to the file must be placed below your JPG.