LESSON 5.1
LOGO vs WORDMARK vs COMBINATION
a BRANDING OVERVIEW
Diagram 5.1:
Logo/Wordmark/Combination
In preparation for our ISU we will look at wordmarks and logos, and consider what these elements do for a brand. We will consider how they are used, and the considerations a designer must face when planning a rebranding exercise. We will also consider how colour, typography, negative space, and imagery affect a brand, with some specific reference to well known brands. We will compare and contrast what works well with what does not. We will also look at the difference that subtle differences can make.
Reading 5.1.a: Logo, Wordmark or Combination?
Read the following article dealing with the considerations a design must take into account when designing a logo, wordmark or combination logo.
Reading 5.1.b: What makes a good logo?
Read the following article dealing with the considerations a design must take into account when designing a logo, wordmark or combination logo.
THEORY QUIZ
There will be a theory quiz covering key concepts covered in these articles and in class discussions.
Key concepts:
logos, wordmarks, typography, branding, taglines.
HEARST: A case study in branding / logo design
This article outlines the design challenges faced by a company hired to redesign the brand for an umbrella corporation. There are some very interesting insights to be gained here.
Article: Hearst: When to Wordmark?
Business Card Design: A demonstration of how to design print collateral
This will be covered in class. We will watch a tutorial walking us through the process of successfully laying out a card design, with some insightful design considerations.