Ff
This is a serif font. Or actually...
this is a serif font. The difference is the little lines or feet at the ends of some of the strokes. These things make it easier to read, apparently. Novels are always set in a serif font for that reason. I dunno. I can read the stuff at the top of this page fine, but I guess every book in the world can't be wrong. Can it?
f
Ff
Script
Ff
Look ma. No feet.
Ff
Oh you fancy, huh?
Ff
Handwritten, or script fonts are meant to look like hand-written lettering. This can include calligraphy and graffiti style typefaces, too.
Serifs, but no thick to thin transition. Kind of blocky. And squarish. Like a slab.
Slab serif
Sans serif
Display
We learned some other stuff too.
ff fi fl ffl
Sometimes certain character combinations get changed out for a different glyph because of the way the letters interact. The new character is called a ligature and is a combination of the two original glyphs.
anatomy
There was a whole Prezi about the anatomy of type. There were names like x-height and counter which refer to the parts of a glyph. Oh yeah. Glyphs. Those are like any character in a typeface. Like &. Or %. Or $.
And all the numbers and letters.
And punctuation!
word shape
In addition to reading words, humans read word shapes and your ability to read shapes clearly affects legibility. #tracking #speedreading
#ascenders #decenders
Basing my design on the original, and using St instead of San, I decided to drop the period to better match the style of the original wordmark. I also dropped the i in Romain so that it became StRomano.
A better fit, I think.
I decided to use the San Remo Bakery logo as the basis for my own logo design using my name. Here is the original logo.